Sport Psychology Consultancy in London

Sport Psychology Consultancy

The Owner & Founder of (BCM) focuses on establishing and meeting the needs of the client whether it is an individual athlete or a team. All of the sport psychology techniques/strategies are based on Humanistic and Gestalt principles, this allows a better understanding of the individual nature and experiences of the athlete. This approach enables getting the bigger picture of the athlete’s situation and is client centred. We are in partnership with National Fast Bowling Academy UK (NFBAuk) and with UPF cricket.

If you feel we can help you, or for further information, please do not hesitate to contact or send us a private message through our contact page. Get in touch today.


Read More of Our Customers' Testimonials

These are some of Amanda Owens's current and past clients over the past 27 years below that we have had the honour and pleasure of working with. We pride ourselves on long-lasting client relationships, to achieve greatness, success and significant long-lasting sustainable behavioural change whilst enabling well being & mental health, assisting in developing the culturally right and best environment for professional and Olympic staff, individuals and teams to thrive within their organisation.


We have had the honour and pleasure of working with many great clients over the years and pride ourselves on long-lasting client relationships.

Lily Paris

National Hurdler 2021

"I competed for the first time in over a year at the Birmingham Track and Field Series Open Event in the 100m Hurdles and the 200m sprint. In my first ever 100m Hurdle race, I got the international standard time which is anything under 14.8; I got 14.4! I felt strong, fast, rhythmical and composed. I definitely know all of my mental preparation with Amanda has massively contributed to my performance, and I know there is more to come. Following this, I competed at the Lee Valley Open Event on the 25th of April 2021, coming first in my 100m Hurdle race with a time of 13.87! The European qualifying time for the under 20s group is 13.7, and it's exciting to know that I'm so close to getting it when I have only had two races this year so far."

Alan Butcher

Former Surrey CCC Head Coach/Team Manager & Former National Head Cricket Coach/Team Manager For Zimbabwe

"It has been a great pleasure to work with Amanda Owens. Sport Psychology is an interest of mine and crucial to the mental strength of elite sportsmen and women. It is no coincidence that Surrey's wicket keeper/batsman Jon Batty became a player of stature within the county game after working with Amanda. I have also enjoyed working with her in trying to unlock the self-confidence and belief in some of the more diffident members of our Academy intake. It is really exciting to witness the change of attitude, performance and expectation brought about by Amanda's confidence boosting visualisation sessions. An encounter with a sport psychologist had a profound effect on my career and I believe that Believe consulting can do the same for the current generation."

Gareth Townsend

Surrey CCC Academy Director

"Amanda Owens has provided the Surrey Cricket Academy with its psychology provision over the past 5 years. She has shown great commitment and dedication in her support of the Academy and development of elite cricketers. The psychology support has provided an educational benefit to the players and also equipped them with improved mental skills in handling themselves under pressure. Within the Academy environment we have taken a very integrated approach to elite talent development, Amanda has very much, been part of this process."

Graham Gooch

Essex CCC head batting coach and former England Captain

“Amanda worked with both individual players and the team to great effect, resulting in noticeable performance improvements, better awareness of themselves and ultimately becoming all-round better cricketers."

Jefferson Cann

Director at Extraordinary Leadership

"Amanda demonstrates a superb understanding of the psychology of performance in all spheres. Her energy, sincerity and integrity enable her to be both challenging and compassionate, establishing excellent relationships with her clients and producing great results. Her focus is always on her client and how best they can fulfil their potential."

Robert Bullen

British Alpine Development Team Skier - English Alpine Champion in Giant Slalom and Slalom June 2009

"Amanda helped me work with confidence and to manage my nerves. We developed a race plan that I found to be beneficial as it gave me a professional focus. I will take these valuable techniques with me as I develop my career and thank Amanda for all her help and advice."

Rob Miller

London Wasps Full-back

"I feel I have benefited from working with you and have really enjoyed it. You have given me a clear focus moving forward for the remaining games in this season."

Jeremy Staunton

Leicester Tigers and Ireland International Fly-Half 2012

"Since working with Amanda, she has helped me both on a personal and professional level in coping with nerves and stress while giving me the confidence and techniques to cope with pressures situations on the pitch. As a goal-kicker life can be pretty lonely and unforgiving at times but Amanda has taught me how to get my focus back and play with a smile on my face again."

Evander Holyfield

It is not the size of a man but the size of his heart that matters.

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